Hybrid IPTV/OTT/DVB Solution Print E-mail

The necessity of delivering video content to multiple devices is driving service providers to re-evaluate their approach to IPTV, adopting new models that leverage cloud-based video asset management systems and “over-the-top” (OTT) open internet-based content delivery. Consumers want access to content on all of their Internet-connected, video-capable devices, forcing service providers to quickly deliver solutions or risk seeing their subscribers go elsewhere.  

The move toward multiscreen content delivery is an industry-wide trend and the next phase in the continuing evolution of broadcast delivery models, preceded by the move from terrestrial, cable and satellite systems to IPTV, and now to hybrid IPTV/OTT systems, eventually leading to pure open Internet based broadband TV models.  

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Main goals for typical IPTV/OTT deployments developed by Netris:

  • High quality video delivery (QoS and QoE)
  • HD Channels and premium content
  • Local content available for Internet users from all over the world
  • Multiscreen
  • Different sources for content aggregation and delivery
  • Providing service for remote subscriber that can’t be reached by IPTV
  • Easy to navigate interface to provide seamless integration for Hybrid TV

The first two goals can be solved by using IPTV technology and the rest are for OTT and Hybrid technologies.

Using DVB for channel broadcasting and IP for interactive services and premium-content delivery service providers:

  • Save bandwidth, providing it for interactive services bringing in additional income – ARPU increase;
  • Reduce expenses by buying cheap network equipment without multicast support;
  • Differentiate offers to subscribers covering all social groups. Every subscriber can choose the most convenient service package satisfying his needs.